Beyonce and Jay-Z prove to still be crazy in love in romantic video for Tiffany & Co. About Love campaign... following backlash for $30M 'blood diamond' necklace

After two decades of dating, they are the quintessential power couple.

 And in a beautiful music video for the newest Tiffany & Co. About Love campaign, Beyonce showed that she was still much in love with her music mogul husband, Jay-Z.

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 Throughout the 90-second short, the 40-year-old vocal powerhouse wore the disputed 128.54 carat diamond while performing a stripped-down version of Moon River as a tribute to Breakfast at Tiffany's.  

Jay-Z sat at a typewriter and wrote while staring out over the metropolitan skyline of Los Angeles from the renowned propeller-shaped, glass-clad Orum House in the upscale Bel Air district.

 As she waited to be reunited with her husband, Beyonce sat by the window of a private flight wearing a gorgeous white outfit that matched the vivid yellow pendant around her neck.

 While her husband was filming a home movie at the opulent house, she changed into a perfect black gown with cutout panels to play the piano.

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Jay-Z sported a stylish black suit and cuff links made from Jean Schlumberger's iconic Bird on a Rock brooch.

 The brand's print campaign graphics were connected by the distant flash of the iconic blue Jean-Michel Basquiat artwork.

 In the video, which was directed by Emmanuel Adjei—who also worked with Bey on her critically acclaimed musical film Black Is King—he put his arms around his leading lady as they relaxed by the pool.

 The ad, which focuses on "a story of longing and reunion—a bond that transcends space and time," is "stripped down and raw, capturing the Carters’ indescribable chemistry through stolen moments of intimacy," according to the jewelry brand. 

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Tiffany and Beyonce have faced intense criticism for their choice to display the disputed diamond, with many social media users drawing attention to its dubious past and the conditions surrounding its mining.

 The diamond was found in a colonial mine in Kimberley, South Africa, in 1877. At that time, the country and its mines were ruled by the British, and migrant workers, who were mostly black, were subjected to appalling conditions in exchange for meager or nonexistent wages.

 A source close to Beyonce claims that the singer was not aware of the diamond's contentious past and is furious that she was not provided with any details about it.

An alleged insider told The Sun, "Beyonce is aware of the criticism and is disappointed and angry that she wasn't made aware of questions about its history."

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 "She now realizes that the diamond itself was overlooked, even though she believed that every last detail had been checked."

 Beyonce and Tiffany & Co. reps have been approached by MailOnline for comment.

 Black miners were compelled to work in appalling conditions for pitiful wages at the De Beers' Kimberley Mine in colonial South Africa in 1877, when the Tiffany diamond at the center of the reaction was extracted.

According to the United Nations, a blood diamond, often called a conflict diamond, is any gem that has been extracted and sold to finance armed action against a government. 

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 Many social media users have expressed their fury that the diamond is still being shown, especially by a woman of color who has been so vocal against racism. The diamond's history has sparked intense criticism against the singer and the jeweler.

One irate Twitter user commented, "I had to think about Jay Z and Beyoncé's Tiffany's campaign for a minute before I could say anything, but how did no one see that the whole "first Black woman" marketing angle on this is not doing what they think it's doing when that is a literal blood diamond!!!!..."

 Following in the footsteps of Lady Gaga and Audrey Hepburn, Beyonce became the first Black lady to wear a Tiffany blood diamond. Are you celebrating this? another person commented.