Nike Basketball Launches LeBron James' 'Training Day' Campaign!🚴

Since turning pro about ten years ago, LeBron James has definitely developed into a class act.  With the launch of his new "Training Day" campaign, Nike Basketball demonstrates just how dedicated LeBron is to the game. He has already earned two championship titles, numerous other honors and medals, a successful sneaker line, a cult-like following, and a positive relationship with most, if not all, of his fans.

"Training Day," a new campaign from Nike Basketball, honors LeBron James and his infectious enthusiasm for the game as he continues to strive for excellence.

The daily training schedule that makes James a champion is portrayed in the campaign.  It also emphasizes how James's enthusiasm and delight can encourage onlookers to become involved anytime he is present.  In the movie, James jogs through alleys, swims in the ocean, trains in an arena, rides a bike through Miami's streets, and plays spontaneous hoops on a street court.  People of all ages witness James's training activity along the route and are compelled to participate.

 Nike Basketball collaborated with Portland, Oregon-based Wieden + Kennedy to develop the movie, award-winning recording artist John Legend to score the spot, and producer Mike WiLL Made-It to create the song "My Shoes."

The movie will be shown live during the Minnesota vs. Green Bay football game on Sunday night.  Through November, the campaign will remain available online and on national sports and entertainment networks, such as ESPN, TNT, NBATV, and TRUTV.