When Rolls-Royce's new £20 million Boat Tail customized convertible was unveiled today, everyone was talking about which ultra-wealthy couple had ordered it. According to industry rumors, it was Jay Z and Beyoncé.
A dinner set, rotating cocktail tables with matching chairs, and an automatically extending parasol are all housed on the car's amazing rear deck, which the British luxury brand claimed was built for a wealthy and "flamboyant" couple who loved cold champagne and outdoor meals.
The first of three highly customized limos with a nautical theme, the convertible grand tourer was built for the Cote d'Azur's Mediterranean backroads, where Jay Z and Beyoncé frequently go and have alfresco picnics.
It comes with a refrigerator that is calibrated to 6C, the exact temperature needed for the owner's preferred luxury Armand de Brignac vintage, which can cost up to £57,950 per bottle. Jay Z sold Moët Hennessy his 50% share in the company earlier this year for an undisclosed amount.
Given that Beyoncé and Jay Z have a nine-year-old daughter named Blue Ivy, the blue landscape may possibly be a subliminal clue to the couple's identity.
'It's believed that Beyoncé and Jay Z commissioned this amazing car, with all of its details matching their favorite things,' an industry source told The Telegraph. Rolls-Royce declined to comment on the rumors today.
The renowned British brand claims that designing and manufacturing the car in partnership with customers who desired a special vehicle to "mark a sense of occasion" required four years of "mind-boggling attention to detail."
The £20 million price tag would purchase about 40 customized flagship Rolls-Royce Phantom limousines, each costing about £500,000 (with custom extras), to put the rarity of the project into perspective.
Additionally, it costs twice as much as the previous two most costly new cars in the world: Bugatti's unique £11.5 million "La Voiture Noir" hypercar, which debuted at the Geneva Motor Show in March 2019, and Rolls-Royce's own £10 million coachbuilt Sweptail from 2017, which inspired the new Boat Tail project.
The car was constructed and designed from the ground up as a near one-off, which accounts for the enormous cost.
The entire cost of production cars is dispersed over the quantity of vehicles produced, which in the case of Rolls-Royce will eventually amount to hundreds of thousands of vehicles. Those expenses will be dispersed over millions of cars produced by mainstream automakers.
The Boat Tail's 'Coachbuild' construction means that while the chassis, engine, and underpinnings may be based on the current Phantom limousine, every other element, including the most intricate mechanism, clock, and largest hand-made panels, must be designed and made from the ground up.
Due to the numerous custom additions and comforts, it is not a "standard" car. In this instance, the entire cost has been divided across three automobiles, each of which is customized for the owner, even though the car is spanking new and essentially a one-off model.
It's the difference between owning the only original oil painting and having a high-quality print on your wall.
When major automakers introduce a new model, they typically need to spend about £1 billion before the first vehicle is produced. However, because the average cost is lowered each time a new car is produced, the average expenses drop considerably.
A large portion of the overall expense of this coachbuild Boat Tail must be split in only three ways.
The new four-seater two-door Rolls-Royce Boat Tail, which is little under 5.8 meters long, is the first to be constructed by the company's new Coachbuild department at its boutique headquarters in Goodwood, Sussex.